Facebook Pixel: A Powerful Tool for Small Businesses
As a small business owner that advertises on Facebook, you might have heard of the term ‘Facebook Pixel’ tossed around in when you’ve been adding your ads to your account. But what exactly is it? Why should you care? And how can it help your business grow? In this article, I’ll try to explain in […]
Demystifying Malware: A Simple Guide for Small Business Owners
In this day and age it’s as if our businesses live in two worlds: one physical and the other virtual. Just like in real life your business is vulnerable to online threats in the virtual world. Imagine your online business space as a shop on a bustling high street. When you’ve finished for the night […]
Web Design Packages Vs Just paying for a Website Design
On the internet, your website is your storefront, a way to showcase your products and services. It’s usually the first impression potential customers have of your business, making it a critical component of your marketing strategy no matter how big or small your business is. When looking around for a website as a business, there […]
What does Image Optimization for Websites mean?
There is no doubt that images are an essential part of any website. They can enhance the user experience, create a more compelling design and even help with getting found in Search Engines. However, if not done correctly, they can also harm your website’s performance. Image optimization should be a priority for every website owner […]
Common Security Issues with WordPress & How to Mitigate Them
From our website, you can probably see that we use WordPress as our content management system of choice to build all of our websites. The reason we use WordPress is that it’s one of the most popular website platforms in the world, but its widespread popularity can also leave websites vulnerable to malicious attacks. What […]
How to create and how to edit a WordPress post
If you’re a sole trader or small business owner, chances are you’re using WordPress to manage your website. If you’re unsure what WordPress is, look at our knowledge base article What is WordPress. One of the great parts of WordPress is the post section. The WordPress post section is an area of your website where […]
Website Backups: Why They’re Important and How to Create Them
As a small business, your website is an essential part of your business. It’s how you connect with customers, showcase your products or services, and generate leads and sales. In other words, your website is your lifeline to the outside world. That’s why it’s so important to create regular backups of your site. Unfortunately, sometimes […]
What is the WordPress Admin Dashboard?
If you have a website based on WordPress, you have two parts: the front end and the WordPress admin dashboard. The front end of WordPress is the bit that your website visitors see, your web pages. Everything else, such as webpage updates, posting a new blog post, adding new products or updating plugins, is done […]
Do Websites need maintenance?
Over time a website will start to go wrong if not looked after properly. So what does website maintenance mean? The easiest way to explain it is to think of your website as a car. You must do lots of things to keep your car running and on the road so it’s safe to drive. […]
WordPress: What is it?
All the websites we build are built on a platform called WordPress. WordPress is a content management system (CMS) that allows you to create a website without much technical knowledge. It is one of the most popular CMSs today; about one in four websites are WordPress websites. We use WordPress because it’s easy to use, […]