Enhancing User Experience: The Power of Colour in Web Design

a vibrant, eye-catching website design featuring a gradient background and bold, contrasting colors to enhance user engagement.

What if the right hue could significantly enhance your website’s user experience? Understanding how colour impacts atmosphere can transform the way visitors interact with your site. This post explores the psychology of colour in web design, techniques for selecting effective colour palettes, and strategies to improve navigation and usability. By addressing challenges like colour blindness and offering insights based on analytics, you’ll learn how to create a more engaging online presence. Equip yourself with knowledge that supports better search engine optimisation and creates a welcoming environment for all users.

Cookie Basics: Everything You Should Know About Internet Cookies

cookies on laptop

Internet cookies, akin to bookmarks in a vast digital library, help websites remember users and their preferences. Originating in 1994 to maintain user sessions, they now play a pivotal role in our browsing experiences. This article delves into the types of cookies—first-party, third-party, session, persistent, and secure—their implementation, uses, and privacy implications. As a website owner, understanding these aspects is vital for managing data responsibly and complying with privacy laws, ensuring a balance between convenience and personal data control.

Content Management Systems (CMS) Made Simple: Essential Information for Website Owners

Content Data

A Content Management System (CMS) makes managing a website simple without requiring coding skills. It allows users to handle all facets of their online presence, from blog posts to site layout, with ease. CMS platforms are divided into two main components: the content management application (CMA) for creating and managing content, and the content delivery application (CDA) for presenting it to the audience.

Facebook Pixel: A Powerful Tool for Small Businesses

Meta business Suite

As a small business owner that advertises on Facebook, you might have heard of the term ‘Facebook Pixel’ tossed around in when you’ve been adding your ads to your account. But what exactly is it? Why should you care? And how can it help your business grow? In this article, I’ll try to explain in […]

Demystifying Malware: A Simple Guide for Small Business Owners

Malware

In this day and age it’s as if our businesses live in two worlds: one physical and the other virtual. Just like in real life your business is vulnerable to online threats in the virtual world. Imagine your online business space as a shop on a bustling high street. When you’ve finished for the night […]

Web Design Packages Vs Just paying for a Website Design

Business owner researching

On the internet, your website is your storefront, a way to showcase your products and services. It’s usually the first impression potential customers have of your business, making it a critical component of your marketing strategy no matter how big or small your business is. When looking around for a website as a business, there […]

What does Image Optimization for Websites mean?

image optimzation

There is no doubt that images are an essential part of any website. They can enhance the user experience, create a more compelling design and even help with getting found in Search Engines. However, if not done correctly, they can also harm your website’s performance. Image optimization should be a priority for every website owner […]

Common Security Issues with WordPress & How to Mitigate Them

Wordpress Security

From our website, you can probably see that we use WordPress as our content management system of choice to build all of our websites. The reason we use WordPress is that it’s one of the most popular website platforms in the world, but its widespread popularity can also leave websites vulnerable to malicious attacks. What […]

How to create and how to edit a WordPress post

How to create and how to edit a WordPress post

If you’re a sole trader or small business owner, chances are you’re using WordPress to manage your website, although other content management systems are available. If you’re unsure what WordPress is, look at our knowledge base article What is WordPress. One of the great parts of WordPress is the post section. The WordPress post section […]

Website Backups: Why They’re Important and How to Create Them 

Backup

As a small business, your website is an essential part of your business. It’s how you connect with customers, showcase your products or services, and generate leads and sales.  In other words, your website is your lifeline to the outside world. That’s why it’s so important to create regular backups of your site. Unfortunately, sometimes […]