What Is a Google Business Profile

Google Business Profile formally Google My Business (GMB) is an online tool that allows you to create a profile for your business on Google. By creating this business profile, you can connect with customers and potential customers searching on Google Maps, on the Search network (on mobile devices, tablets or desktops), or across Google services. You can sign up for a free profile by visiting https://www.google.com/business/

Profiles are verified by Google so that you can claim your business. They either send you a postcard with a number to verify your profile, or they’ll phone you if you have a landline. You can choose which you prefer when setting up your profile. It’s important to remember to verify your profile, as it will not be published until you’ve done it.

What are the benefits of having a GBP?

Businesses with a listing on Google will be found more easily by customers when people search, which can help attract new customers and grow your business. Each location can also have its own listing on Google Maps for free if you have multiple locations.

For example, People might search for ‘plumbers near me’, which uses the person’s location and links to google maps. If your business is located nearby, your business will appear in the Google map results. 

As most people search Google when looking for products or services, appearing in a local search is a good way to direct traffic to a website or to get people to call you. It’s also a good way to collect reviews. As most people search Google when looking for a product or service, appearing in a local search is an excellent way to direct traffic to a website or get people to call you. It’s also a perfect way to collect reviews and help build customer trust. More people are likely to read reviews before making a purchase.

What can a do with a Profile

There are lots of things you can do with a profile including:-

  • Post Offers
  • Showcase products
  • Post pictures of you and your team
  • Update opening times
  • And much much more.

You can sign up for a Google business profile by visiting https://www.google.com/business/.

Google Business profiles should be used with a search engine optimisation strategy to maximise your chances of generating leads and customers. You can find out all about our packages on our SEO page.

We’ve also written a completely free guide to help you start with setting a profile and a checklist to help you keep it up to date – you can get it here.