Knowledge Centre

AI is changing search results poses a hidden challenge for small businesses. Many owners don’t realise their services are disappearing from AI-driven platforms like ChatGPT and Perplexity. For example, a plumber in Derbyshire was labeled a bathroom fitter instead of an emergency plumber due to missing structured data on his website. As AI search becomes the main source for consumer choices, businesses without the right foundations risk being ignored. Learn how to keep your business visible in this changing landscape and why getting the basics right is more important than ever.

In a world where 66% of people use AI regularly but less than 46% trust it, small businesses have a unique opportunity to bridge the trust gap that enterprises are struggling with. While large companies deploy AI to cut costs and distance themselves from customers, small businesses are leveraging technology to enhance human connections. By strategically using AI for repetitive tasks and maintaining personal touchpoints, small businesses can build genuine relationships and trust. Discover how to navigate the AI trust war and why empathy, transparency, and real human interaction are the keys to success.