The Importance of Image Optimisation

Image optimisation is a crucial aspect of website performance. Poorly optimized images can significantly slow down a website's loading times, negatively impacting user experience and search engine rankings.

By properly compressing and resizing images, website owners can ensure that their visuals load quickly and efficiently, enhancing the overall user experience and improving the website's search engine visibility.

Choosing the Right File Format

When it comes to image optimisation, the choice of file format is crucial. Different formats, such as JPEG, PNG, and GIF, have their own strengths and weaknesses, and selecting the appropriate format can greatly impact the file size and quality of the image.

Website owners should carefully consider the needs of their website and the type of images they are using to determine the most suitable file format for each scenario, striking a balance between file size and image quality.