Eley Fitness

The Most Welcoming Personal Training and Group Class Studio in Derbyshire

Eley Fitness is a Personal Training and Group class studio based in Bakewell, Derbyshire. Ed and the team were expanding to offer an open gym and needed a website overall to reflect the growing business.


Web Design, Hosting, SEO, Maintenance

Health and Fitness

Eley Fitness

The Challenge

Eley Fitness already had a self-made website on Wix, but it was outdated and needed to be updated with a new look. 

With the business expansion, we needed to create a new modern look that didn’t retain Eley’s core morals of being a friendly place and not just another corporate gym.

Eley Fitness logo
Eley Fitness Laptop


Eley’s logo is black and white, and we carried these primary colours through to the main design. This allowed us to use a top of white space to make critical components, such as calls to action in red, stand out from the page.

To break the page up, we inserted sections of a textured black image that, on desktop moves subtly as you scroll.

For our latest section, we added oother animation effects as when you hover over the box, the hard colour dissolves to reveal a picture of Ed.

Eley Fitness iPhone
Eley Fintess Ipad
Amazing company to work with at producing our website.

They were professional, personable and gave their opinions and ideas but weren't pushy so allowed us to develop the website into exactly what we wanted. Not only that they are affordable, which we have been stung for in the past so their payment approach was simple, easy and worked well for us and our business.

Highly recommend!!
Ed Eley

The Results

We’ve created a modern minimalist site that maintains Eley’s core values. 

We’ve loved working with the team and are now looking forward to our continuing partnership

Eley Fitness Colour Scheeme

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