Website for a family run Gym

A welcoming, family-run personal training and group-class studio nestled in the Peak District, Derbyshire. Their mission? To build strength, confidence, and community, not your typical gym scene.

Project Objective
The goal was to create a digital presence that mirrored their uplifting, inclusive vibe. We transformed their outdated site into a minimal, modern platform that captures their warm, supportive energy while delivering a seamless visitor experience.

What We Did

• Visual Refresh: From clunky and dated to sleek and refined. We restructured the layout, streamlined navigation, and optimised imagery for clarity and impact.

• Modern UX: Enhanced mobile responsiveness and intuitive usability, whether someone’s booking a personal training session, joining a group class, or downloading their price guide.

• SEO & Content Strategy: We continue to power their online growth through SEO-rich content, blog posts, helpful articles (e.g. “Why Strength Training Is Essential in Personal Programmes”), and strategic backlinks that speak both to search engines and real people.

Results

• Boosted Website Traffic: More eyes on their site thanks to fresh content and SEO visibility.

• Effortless User Journey: Members can now book sessions, explore offerings, and engage with confidence.

• Community Growth: A website that truly reflects the inclusive and award-winning fitness community they’ve built.