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Why Your Social Media Goals Are Backwards (And How SMART Fixes It)

Are you pouring money into social media with little to show for it? Many UK small businesses fall into the vanity metrics trap, celebrating likes and followers that don’t translate to revenue. Discover how to turn your social media strategy around with the SMART framework. By setting goals that connect directly to your business outcomes, you can measure what truly matters. Learn how to track the right metrics and ensure your social media efforts contribute to your bottom line. Don’t let your strategy be backwards, find out how to align it with your financial goals!

Phone with voice search

Small Businesses Are Winning Voice Search Wars

Small businesses are seizing a remarkable opportunity in the voice search landscape, where traditional keyword searches are being replaced by full questions. With 20.5% of people using voice search, local companies are capturing the attention of customers by answering specific queries like “Who can fix my boiler tonight?” This shift has allowed a local plumber to skyrocket from one emergency call a week to 4-5, simply by optimizing his service pages. As the window of opportunity narrows, will your business adapt quickly enough to thrive in this new era of voice search? Discover how to claim your competitive edge!

robot with a clock on his chest.

Your Customers Ask Different Questions Than You Think

Are you ready to transform your customer service with a chatbot? Before you dive in, consider this: most businesses misjudge what their customers really want. While you might think they’re asking complex questions, the reality is they’re calling about basic inquiries like “What time do you close?” and “Where do I park?” Discover how to identify these fundamental questions, calculate the time and money you’re losing, and implement a chatbot that actually meets your customers’ needs. Don’t let your chatbot dreams go awry—learn the framework that leads to success!